SPRINGFIELD, MA (July 10, 2019) – Today, the Naismith Memorial Basketball Hall of Fame announced a two-year partnership extension with Prolific 1 as a secondary market ticket provider for a number of Naismith Memorial Basketball Hall of Fame collegiate events. The partnership was facilitated by Learfield IMG College, the Basketball Hall of Fame’s sports marketing partner for its collegiate event series.
“As our portfolio of events continues to grow, we’re thankful to have a dedicated partner like Prolific 1 who can offer a streamlined ticketing process for a number of our events,” said John L. Doleva, President and CEO of the Basketball Hall of Fame. “Our goal is to provide wonderful experiences for student-athletes and fans alike, and partners such as Prolific 1 make that possible.”
As a non-profit institution committed to promoting and celebrating the game of basketball at all levels, the Basketball Hall of Fame has continued to elevate its roster of events over the past decade. Through this partnership, Prolific 1’s distribution expertise will continue to raise awareness and drive attendance to new levels.
Events offered by Prolific 1 include the Basketball Hall of Fame Classic at STAPLES Center, the Tip-Off Tournament and Women's Showcase at Mohegan Sun Arena, and two inaugural events in the James Naismith Classic in Toronto and the Basketball Hall of Fame Invitational at Barclays Center.
“We’re excited to partner with an organization that is so invested in providing a memorable experience for fans,” states Sean Morse, CEO of Prolific 1. “We look forward to creating a healthy primary and secondary ticket marketplace that will increase visibility and revenue for each event.”
For a full schedule of events and match-ups, please visit www.hoophall.com/events.
About Prolific 1
Prolific 1 partners with entertainment rights-holders, combining industry-leading technology with expert analysis to drive incremental revenue and attendance for live events, on your terms. With 250+ forward-thinking partnerships across live entertainment and decades of experience, Prolific 1 delivers flexible solutions that provide market strategy, real-time pricing optimization, controlled inventory management, actionable data and analytics, and more.
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About the Naismith Memorial Basketball Hall of Fame
Located in Springfield, Massachusetts, the city where basketball was born, the Naismith Memorial Basketball Hall of Fame is an independent non-profit 501(c)(3) organization dedicated to promoting, preserving and celebrating the game of basketball at every level – men and women, amateur and professional players, coaches and contributors, both domestically and internationally. The Hall of Fame museum is home to more than 400 inductees and over 40,000 square feet of basketball history. Nearly 200,000 people visit the Hall of Fame museum each year to learn about the game, experience the interactive exhibits and test their skills on the Jerry Colangelo "Court of Dreams." Best known for its annual marquee Enshrinement Ceremony honoring the game’s elite, the Hall of Fame also operates over 70 high school and collegiate competitions annually throughout the country and abroad. For more information on the Basketball Hall of Fame organization, its museum and events, visit www.hoophall.com, follow @hoophall or call 1-877-4HOOPLA.