- Rose to be Honored during Naismith Basketball Hall of Fame’s Enshrinement Weekend -
SPRINGFIELD, MASS. - The Naismith Basketball Hall of Fame and ground-breaking rap star, renowned blockbuster film producer and actor, entrepreneur, and co-founder of the BIG3 basketball league, Ice Cube, have announced that former player, TV analyst, and philanthropist Jalen Rose will be honored with the 2025 Ice Cube Impact Award.
“It’s truly an honor to be recognized by the Naismith Basketball Hall of Fame with the Ice Cube Impact Award,” said Jalen Rose. “Cube is family, and we share an unwavering dedication to giving back to the communities that raised us. Basketball created opportunities for us in different ways and has allowed both of us to make a lasting impact beyond the court. I’m grateful for this recognition and proud to be celebrated in the Hall’s museum.”
Rose’s impact extends well beyond the basketball court through his unwavering commitment to education and community development in his hometown of Detroit. In 2011, he founded the Jalen Rose Leadership Academy (JRLA), an open-enrollment, tuition-free public charter high school focused on academic excellence and family. JRLA prides itself on being a 9-16 model, to and through college, and offers AP courses, college tours, summer programs, and dual enrollment opportunities. Rose remains hands-on as the president of the Board of Directors and is actively fundraising to bridge the funding gap, raise dollars for college scholarships, and support a $20 million capital campaign to expand the school. Jalen also has a scholarship endowment at the University of Michigan.
Beyond education, Jalen serves as a volunteer Board Member for the National Basketball Players Association Foundation and partners with New Era Detroit, a community organization that focuses on community engagement, resource distribution, and safety initiatives. His dedication to Detroit and beyond is reflected in the time, resources, and leadership he continues to invest in the city where he was raised.
“Throughout his entire career, Jalen has consistently been a force for good,” said Ice Cube, who was recognized last year with the inaugural award. “Not only does he give back to his communities through fundraising, education, and, most importantly, through basketball, but he leads by example, championing the exact values this award was created to celebrate. His impact can be felt deeply in Detroit, and his commitment to building up the next generation is inspiring. I could not be more honored that we have named Jalen Rose this year’s Ice Cube Impact Award recipient and thank him for his tireless dedication to lifting up communities through the beautiful game of basketball.”
The Ice Cube Impact Award was created in 2024 to recognize individuals making substantial contributions to their communities through basketball. As the eponymous recipient, Ice Cube was honored with the inaugural award for his creation of the BIG3 basketball league alongside Jeff Kwatinetz in 2017. The league plays the premier global version of professionalized 3-on-3 basketball and is committed to increasing the opportunity, entertainment, diversity, and growth of the 3-on-3 game. The Ice Cube Impact Award is permanently housed in the Naismith Basketball Hall of Fame’s museum and recognizes honorees through a dedicated exhibit and in-depth storytelling.
“It’s incredibly exciting to see Ice Cube and the Hall of Fame come together for something this impactful,” said John L. Doleva, President and CEO of the Naismith Basketball Hall of Fame. “Ice Cube’s influence goes way beyond entertainment—he’s a cultural icon who’s using his platform to uplift communities through education and philanthropy. This partnership represents a modern, meaningful opportunity for the Hall to celebrate not just basketball excellence, but the power of the game to drive real change. Jalen Rose is a remarkable selection for the Ice Cube Impact Award, embodying the values this honor was created to recognize.”
The Ice Cube Impact Award will be presented to Jalen Rose at the Naismith Basketball Hall of Fame during Enshrinement Weekend festivities on Saturday, September 6, in Springfield, Massachusetts.
About Ice Cube
Ice Cube, a legendary figure in the world of music and entertainment, has proven time and time again that his talents and passions extend far beyond the realm of music and movies. While he initially gained fame as a member of the groundbreaking rap group N.W.A., Ice Cube has since carved out a multifaceted career that spans acting, directing, producing, and even sports ownership. Following N.W.A., Ice Cube pursued a successful solo music career and later established himself as a prominent figure in the entertainment industry through his acting roles and contributions to filmmaking, starring in numerous films such as "Boyz n the Hood," "Friday," and "Barbershop." In 2017, he co-founded the BIG3, which aimed to bring an exciting 3-on-3 basketball league to fans, featuring former NBA stars and other professional players. Among Ice Cube’s many awards and honors, he was inducted into the Rock and Roll Hall of Fame as a member of N.W.A. in 2016 and received a star on the Hollywood Walk of Fame in 2017. For more information on Ice Cube, visit icecube.com or follow @icecube.
About the Naismith Basketball Hall of Fame
Located in Springfield, Massachusetts, the city where basketball was born, the Naismith Basketball Hall of Fame is an independent nonprofit 501(c)(3) organization dedicated to promoting, preserving, and celebrating the game of basketball at every level—men and women, amateur and professional players, coaches, and contributors—both domestically and internationally. The Hall of Fame museum is home to more than 475 inductees and over 40,000 square feet of basketball history. Nearly 200,000 people visit the Hall of Fame museum each year to learn about the game, experience the interactive exhibits, and test their skills on the Jerry Colangelo "Court of Dreams." Best known for its annual marquee Enshrinement Ceremony honoring the game’s elite, the Hall of Fame also operates over 70 high school and collegiate competitions annually throughout the country and abroad. For more information on the Basketball Hall of Fame organization, its museum, and events, visit hoophall.com and follow @hoophall.
About Jalen Rose Leadership Academy
The Jalen Rose Leadership Academy is an open enrollment, tuition-free public charter high school that launched in September 2011. The Academy just completed its fourteenth year of operations and graduated its eleventh senior class. The school will serve more than 400 ninth through twelfth grade scholars this fall in addition to over 1,000 alumni. JRLA works to empower its scholars to develop the strength of character, skills, and knowledge needed to matriculate, be great in, and graduate from college or a post-secondary program so they have opportunities to be successful in the competitive world and take care of themselves and the people they love. JRLA is off to a strong start, having graduated more than 97 percent of its scholars, with 100 percent of all graduates gaining college, trade/technical school, or military acceptance. JRLA has achieved a 67 percent college matriculation rate within a year of graduation, surpassing the state average, and continues to focus on improving college persistence for its alumni. More info: jrladetroit.com.
About BIG3
On January 11, 2017, the BIG3 was born. The first-ever professional FIREBALL3 league is the brainchild of producer, actor, and music legend Ice Cube and entertainment executive Jeff Kwatinetz, who shared a vision of a player-centric league focused on entertainment and innovation. The BIG3 is a league with no garbage minutes, where trash talk is allowed, defense is emphasized, fast-paced action and where every point –whether it's a 4-point or 3-point shot – counts. Any given BIG3 team has Hall of Famers, icons and trailblazers, and the next best 3-on-3 player.
The league has led the sports industry in diversity and opportunity, becoming the first professional sports league to implement a mental health policy, favor CBD as a pain management alternative to opioids, enlist female coaches of men, and appoint a black Commissioner in Hall of Famer Clyde Drexler, who is also professional sports' first former player serving as Commissioner. The inaugural CEO was the legendary, incomparable Raider executive Amy Trask. This January 2024, BIG3 co-founder Ice Cube was honored at the Naismith Basketball Hall of Fame in Springfield, where he received the inaugural Ice Cube Impact Award, acknowledging individuals making substantial contributions to their community, the first non-player to be recognized. Founders Ice Cube and Jeffrey Kwatinetz are missioned to better society as BIG3 pursues business success while also helping to break down stereotypes, promote diversity in sports, create opportunities for black, brown, and female athletes beyond the court, and support the black, youth and basketball communities overall.