Naismith Memorial Basketball Hall of Fame Enters Into Business Alliance with Iconomy
SPRINGFIELD, MASS. – The Naismith Memorial Basketball Hall of Fame announced today that it has established a formal business alliance with Iconomy Multi-Media & Entertainment. The partnership will allow Iconomy to bring greater exposure to the Basketball Hall of Fame and grow its marketing partnerships portfolio. Since opening its doors in 1959, the Hall has operated as a non-profit organization that receives support from philanthropists, fans of the game and corporate partners to honor and celebrate the greatest players and moments of the game including all levels of basketball - professional, collegiate, international and high school, for both men and women. Read full story