Thursday, October 17, 2019

Springfield, Mass. – The Naismith Memorial Basketball Hall of Fame announced today the title sponsor for the upcoming James Naismith Classic. Hyundai Canada will title the first college basketball event of its kind in Canada at Scotiabank Arena on Saturday, November 16, 2019.  Hyundai Canada joins Citi as the title and presenting sponsors of this inaugural event featuring three competitive NCAA Division I basketball games at the home of the NBA champion, Toronto Raptors. 

“Without Dr. James Naismith, the game we celebrate and cherish may not exist. We are very proud to honor him with the inaugural James Naismith Classic near his birthplace in Ontario at Toronto’s iconic venue, Scotiabank Arena,” said John L. Doleva, President and CEO of the Basketball Hall of Fame. “The Hall of Fame is a global museum, honoring basketball greats from around the world, and we’re excited to be hosting six teams and the fantastic basketball fans of Toronto in Canada next month with the support of Hyundai and Citi.”

“We are honored to be sponsoring the James Naismith Classic whose namesake is forever connected to Canada’s vibrant basketball history. Our sponsorship is made even more exciting these days giving the high level of passion for basketball created by our NBA Championship Team, the Raptors, and basketball’s number one Superfan and HYUNDAI dealer, Nav Bhatia. “ said Don Romano, President and CEO, Hyundai Auto Canada Corp.

Be a part of history as great seats for this event are still available. The one-day tripleheader will feature the Buffalo vs. Harvard (2:30 PM local), Tennessee vs. Washington (5:00 PM local), and St. Bonaventure University vs. Rutgers (7:30 PM local). Tickets for the James Naismith Classic are availablevia all Ticketmaster locations and the Scotiabank Arena box office.


About Hyundai Auto Canada Corp.
Hyundai Auto Canada, established in 1983 and headquartered in Markham, Ontario, is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout Canada by Hyundai Auto Canada and are sold and serviced through more than 210 dealerships nationwide. Hyundai is also the first to offer a second-generation zero-emissions Fuel Cell Electric Vehicle to Canadian customers, called the NEXO. More information about Hyundai and its vehicles can be found at

For more information about Hyundai and its products, please visit

About the Naismith Memorial Basketball Hall of Fame

Located in Springfield, Massachusetts, the city where basketball was born, the Naismith Memorial Basketball Hall of Fame is an independent non-profit 501(c)(3) organization dedicated to promoting, preserving and celebrating the game of basketball at every level – men and women, amateur and professional players, coaches and contributors, both domestically and internationally. The Hall of Fame museum is home to more than 400 inductees and over 40,000 square feet of basketball history. Nearly 200,000 people visit the Hall of Fame museum each year to learn about the game, experience the interactive exhibits and test their skills on the Jerry Colangelo "Court of Dreams." Best known for its annual marquee Enshrinement Ceremony honoring the game’s elite, the Hall of Fame also operates over 70 high school and collegiate competitions annually throughout the country and abroad. For more information on the Basketball Hall of Fame organization, its museum and events, visit, follow @hoophall and #NaismithClassic or call 1-877-4HOOPLA.