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Naismith Memorial Basketball Hall of Fame Enters New Multi-Year Partnership with Fifty-Five South Ventures

Mar 31, 2020 - SPRINGFIELD, MA – The Naismith Memorial Basketball Hall of Fame announced today a new five-year partnership with Fifty-Five South Ventures as an official sponsor for several Naismith Memorial Basketball Hall of Fame initiatives. Fifty-Five South Ventures binds a number of entertainment and technology brands, including Vitalize Media Group, which will financially support the non-profit Naismith Memorial Basketball Hall of Fame and its various initiatives to celebrate and preserve the game of basketball. The partnership was facilitated by Learfield IMG College, the Basketball Hall of Fame’s sports marketing partner.

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Statement from Basketball Hall of Fame President & CEO John Doleva on London Showcase Scheduled for December 2020

Mar 31, 2020 - SPRINGFIELD, MASS. – “With many athletic events being postponed and canceled due to COVID-19, the Basketball Hall of Fame remains diligent in monitoring the situation and making decisions in the best interest of public health. At this time, we are moving forward with plans to host the inaugural London Showcase at The O2 in December 2020. Tickets remain available at and we look forward to hosting a fantastic doubleheader featuring Kentucky vs. Michigan and Marist vs. UMBC. The health and safety of the players, fans and staff is of the utmost importance; we will continue to work and communicate with the four schools involved, and we will provide additional updates as needed.”

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