Gatorade Celebrates Michael Jordan's Hall of Fame Induction with limited edition Jordan series of Gatorade Thirst Quencher

Six Collectible Labels, Three New Flavors Honor Jordan’s Career Then, Now and Forever


CHICAGO (July 13, 2009) – Gatorade and Michael Jordan share one of the most prominent and enduring partnerships in sports, and to commemorate the all-time great’s induction into the Naismith Memorial Basketball Hall of Fame this fall The Gatorade Company, a division of PepsiCo (NYSE:PEP), is unveiling the Limited Edition Jordan Series of Gatorade® Thirst Quencher. These new offerings, which will be available from early July until supplies last, celebrate several of Jordan’s legendary “G” moments – then, now and forever – and offer fans six opportunities to take home a piece of Jordan history.


“From its role fueling Michael Jordan on the court to the unforgettable ‘Be Like Mike’ ad campaign, Gatorade was as much a part of Michael’s game as his explosive leaps or his trademark fade-away,” said Sarah Robb O’Hagan, chief marketing officer for Gatorade. “Michael’s Hall of Fame induction is the latest ‘G’ moment in a career filled with them, and fans will certainly want to have a piece of history by collecting all six of these commemorative bottles.”


The Limited Edition Jordan Series features three new flavors of Gatorade Thirst Quencher which represent Jordan’s career then, now and forever. There are six variations in all, and each tells a portion of the Jordan story through pictures and words.  They include:


· Then – Championship Blue (Berry Cherry Blend): Two labels celebrate Jordan’s early rise to stardom. The first honors his days at E.A. Laney High School in Wilmington, N.C., where Jordan once was cut from the varsity basketball team. Jordan, who kept a stash of Gatorade in his garage to fuel his training, rebounded through increased guts and dedication to become the school’s best player. A second “then”-themed label showcases his time at the University of North Carolina, where Jordan famously hit the game-winning shot for the Tar Heels during the 1982 NCAA Finals.

· Now – Championship Gold (Citrus Orange Blend): Based on Jordan’s favorite Gatorade flavor, the citrus orange blend of Championship Gold turns the spotlight on Jordan’s enduring business acumen.  The first label displays his continuing role in the NBA as part owner of the Charlotte Bobcats. The second label describes how Jordan took his golden touch to the world of “Superbikes” as founder of Michael Jordan Motorsports, where his winning team already won its first AMA Superstock Championship in 2008.

· Forever – Championship Red (Berry Blend): Two labels honor Jordan’s enduring legacy – the unforgettable memories that will enthrall fans forever. One label highlights his career accomplishments (six NBA championships and a host of individual records) while another label focuses specifically on Game 5 of the 1997 NBA Finals, when despite waking that morning with flu-like symptoms Jordan courageously scored 38 points and led the Bulls to a pivotal victory, all while drinking Gatorade on the sidelines to provide the fuel he needed to compete.


Jordan utilized Gatorade to fuel great performances throughout his career and in 1991 the perennial All-Star signed a formal endorsement deal with Gatorade that continues today. Almost instantly the partnership put a stamp on sports and pop culture, beginning with the famous “Be Like Mike” advertising campaign which displayed a new, playful side of this intense competitor and quickly caught on with mainstream audiences. Since then both Gatorade and Jordan have flourished and reached new heights together. Jordan has appeared in more than 30 television commercials for Gatorade, including the “Michael vs. Mia” campaign with soccer legend Mia Hamm (1999-2000); the groundbreaking “23 vs. 39” ad which debuted during the Super Bowl in 2003 and featured Jordan playing and mentoring his 23-year-old self; and this year’s star-studded “What’s G?” campaign which launched the idea of “G” as a badge of pride for today’s athletes and active people.


The Limited Edition Jordan Series goes on sale at grocery, convenience and specialty stores beginning in early July until supplies last.


About Gatorade

The Gatorade Company is a division of PepsiCo (NYSE: PEP). The Gatorade hydration portfolio includes the nation’s leading sports drink, Gatorade® Thirst Quencher, as well as Gatorade Tiger™ Focus and G2®. Gatorade is designed to meet the needs of all athletes, no matter where they’re active. Gatorade is backed by more than 40 years of research and is scientifically formulated and athletically proven to quench thirst, replace fluids and electrolytes, and provide carbohydrate energy to enhance athletic performance. G2 is a low-calorie sports drink containing electrolytes, B vitamins and antioxidant vitamins C and E to support a healthy lifestyle. Gatorade Tiger Focus provides advanced hydration, carbohydrates, and theanine which together help promote hydration for mental focus. PepsiCo’s overall hydration portfolio includes leadership brands Gatorade, Propel®, Aquafina® and SoBe Life Water®. For more information, please visit and



Naismith Memorial Basketball Hall of Fame to Showcase NBA Finals Photo Exhibit by Andrew D. Bernstein

Senior NBA Photographer to Premiere NBA Finals Exhibit on August 20th


SPRINGFIELD, MA – August 19, 2009 – The Naismith Memorial Basketball Hall of Fame, located in Springfield, Mass., the birthplace of basketball, will exhibit original portrait and action sports photography depicting memorable match-ups and moments in the recent history of the NBA Finals, shot by Andrew D. Bernstein, Senior Director, NBA Photos.


The solo exhibition, previously showcased in Los Angeles during the 2009 NBA Finals, covers images of the NBA Finals captured by the lens of Bernstein from 1983 through 2009. The exhibit is part of a full series of new, interactive programming to honor the Hall’s “Class of 2009,” to be enshrined in the Basketball Hall of Fame during ceremonies scheduled for September 10-12, 2009.


“We encourage basketball fans from all over the world to plan a visit to Springfield and the Basketball Hall of Fame,” said Naismith Memorial Hall of Fame President and CEO John Doleva. “We’ve been working hard to prepare for the enshrinement ceremonies surrounding the historic Class of 2009, and the Hall is filled with new exhibits and plenty of enthusiastic basketball fans enjoying the museum and playing our game. The wonderful NBA Finals photo exhibition by Andy Bernstein will join a brand new exhibit honoring 2009 inductee Michael Jordan to create an entire new wing of extraordinary basketball content to be enjoyed by basketball fans everywhere.”


Bernstein studied communications at the University of Massachusetts, Amherst, and graduated from Art Center College of Design in Pasadena, California before beginning his long association with the NBA as a founding member of the league’s photo division. For almost 30 years he has played a major role in chronicling the NBA’s history photographically. His work frequently appears in national publications such as Sports Illustrated, ESPN the Magazine, The Sporting News, Time, and Newsweek. Bernstein’s work regularly greets visitors to and other worldwide Internet sites and publications. Bernstein has photographed nearly 150 NBA Finals games, the most by any photographer in the league’s 63-year history, and has captured some of the greatest moments in the league’s history, both on and off the court.


The exhibit consists of 30 photographs carefully selected by the photographer. “A lot of time and reminiscing went into choosing these photos,” said Bernstein. “Twenty-seven years of NBA Finals supplied me with an amazing collection of memorable moments. To be able to return to Western Massachusetts, where my dream started, and have my work displayed in the Hall of Fame is unbelievably thrilling,” added Bernstein. “The Naismith Memorial Basketball Hall of Fame is the pinnacle of the sport. The recognition doesn’t get any better than this.”


Bernstein’s exhibit will be on display at the Basketball Hall of Fame throughout the 2009-10 basketball season, including the weeks leading up to the 2009 enshrinement weekend of September 10-11-12th. There is no additional charge to visitors to experience this new and exciting exhibit.


Naismith Memorial Basketball Hall of Fame announces Hudson, Lanier, and Mourning as co-recipients of the 2009 Mannie Jackson - Basketball's Human Spirit Award

SPRINGFIELD, MA – (August 10, 2009) – The Naismith Memorial Basketball Hall of Fame announced today that Ken Hudson, Bob Lanier and Alonzo Mourning have been named as the 2009 co-recipients of The Mannie Jackson – Basketball’s Human Spirit Award, presented by CSX. The award is presented annually to individuals who have been inspired from their participation in the game of basketball to use the game as a catalyst for both personal growth and change in their community.


"The recipients of the award have long embraced the core values of the game, including dedication, hard work and a commitment to others,” said Mannie Jackson, Chairman of the Board of the Basketball Hall of Fame. “Bob Lanier and Alonzo Mourning are leaders in basketball’s global community while Ken Hudson is a leader at the local and regional levels who passed along his passion for the game to millions of youngsters in Massachusetts and Atlanta, alike. All three men truly represent the vision of this prestigious award.”


Now in its third year, the Mannie Jackson – Basketball Human Spirit Award has evolved into an honor that recognizes both national and local or regional grassroots efforts which depict an individual’s commitment to the game of basketball and its role in community service that transcends personal reward and literally challenges the human spirit.


Ken Hudson, the former Vice President Marketing Development and Director of Community Relations for the Coca-Cola Company, became the first person of color to referee a city high school basketball championship (1967) and later became a pioneering NBA referee, officiating in the league from 1968 to 1972 as one of the league’s earliest African-American game officials. He developed several Boston-area youth basketball programs and was named to the Board of Directors of multiple companies, including Coca-Cola’s New England Board of Directors. He is currently an observer of officials for the NBA.


Bob Lanier, a 14-year standout in the National Basketball Association, was an eight-time NBA All-Star following his All-American career at St. Bonaventure. Lanier, the Most Valuable Player of the 1974 NBA All-Star Game, played just over nine seasons in Detroit and four seasons in Milwaukee. He received numerous community service honors, including the NBA’s J. Walter Kennedy Citizenship Award in 1978. From 1989 to 2005, Lanier chaired the NBA’s “Stay in School” program, NBA TeamUp Program and the league’s “Read to Achieve” initiative. From 2005-to the present day, Lanier, currently Special Assistant to the NBA Commissioner, remains as the NBA Cares Global Ambassador and has earned numerous awards from the United States Congress to the National Civil Rights Museum Sports Legacy award, dedicated to the spirit of Dr. Martin Luther King, Jr. in 2007.


Alonzo Mourning, a 15-year NBA veteran who earned a league championship ring in 2006 as a member of the Miami Heat, has made as much of an impact off the court as he did when he played on the court in the NBA and as a member of the famed Georgetown Hoyas where he earned three-time NCAA All-American honors. Mourning contributed to gold medal-winning efforts by USA Basketball at the 1994 World Championship in Toronto and the 2000 Summer Olympic Games in Sydney.


Mourning was diagnosed with a kidney disorder following the 2000 Olympics and was sidelined (2002-03) after he received a kidney transplant. All the while, Mourning ran off-season community relations programs such as “Zo’s Summer Groove” and “Zo’s Fund for Life” where he’s raised over $6 million dollars via the Alonzo Mourning Charities program. After the kidney transplant, the 2006 NBA title and his recent retirement from pro basketball, Mourning continued to be very active in the community and currently serves as a spokesperson for the National Kidney Foundation and the Ronald McDonald House Charities.


The trio of recipients of The Mannie Jackson – Basketball’s Human Spirit Award were chosen by a blue ribbon committee comprised of national and international community leaders, Hall of Famers and others with significant experience and success in improving communities worldwide. The key criteria for award candidates included their history of embracing the core values of the game, but, beyond the game, candidates must reflect the values of Mannie Jackson’s life-long mission to overcome obstacles; challenge the status quo, take responsibility for his or her actions while seeking the highest standard of excellence. Award candidates will be a recognized leader and catalyst for change in their community and an individual who leads by example, demonstrates a philosophy of respectfulness, teamwork, commitment, and human compassion in all aspects of their lives


“We are proud to announce Ken Hudson, Bob Lanier and Alonzo Mourning as co-recipients of this very prestigious award”, said John L. Doleva, Naismith Memorial Basketball Hall of Fame President and CEO. “Their legacy and commitment on the court has only been surpassed by their lifetime dedication off the court, especially to their work as spokespersons for their charitable foundations and impact on a global basis. Mannie Jackson has established very high standards for this award and all three recipients have overwhelmingly exceeded those standards,” added Doleva.


In addition, The Mannie Jackson – Basketball Human Spirit Award provides two annual scholarships valued at $5,000 each to students that are pursuing a master’s degree in a sport management field. The scholarship criteria requires students to maintain a 3.0 GPA while using basketball as a tool to give back within their respective communities. For 2009, Lauren Hood from the University of New Haven and Staunton Peck from the University of Wisconsin of La Crosse will be the recipients of the scholarship with recognition being given to both individuals during Enshrinement Weekend.


In 2007, Dikembe Mutombo was named as the inaugural winner of The Mannie Jackson – Basketball’s Human Spirit Award while Sonny Hill and David Robinson earned the award as co-recipients in 2008. The Mannie Jackson – Basketball’s Human Spirit Award, presented by CSX, will be presented during the Hall of Fame’s Enshrinement Ceremony on Friday, September 11th when the Class of 2009 will be inducted into the Basketball Hall of Fame.



"Air" Ball! Harlem Globetrotters "Chute" Their Way Back To Hall of Fame

Beloved mascot Globie skydives in to present the Hall with team ball from Space Shuttle Atlantis mission—the first basketball in space



THE BALL FROM OUTER SPACE: L-R) Springfield Mayor Domenic Sarno, Harlem Globetrotters mascot Globie, and Naismith Memorial Basketball Hall of Fame Vice Presidents Paul Lambert and Scott Zuffelato pose with the Globetrotters team basketball that was aboard the NASA Space Shuttle Atlantis mission to the Hubble Telescope in June. Globie presented the ball along with a commemorative plaque from the Atlantis crew outside the Basketball Hall of Fame on August 6 after Globie parachuted from 3,000 feet onto beautiful grounds of the basketball museum to make the official presentation to the Hall of Fame, where the Globetrotters are one of only six teams ever to be inducted.August 6, 2009 (Springfield, MA) – The Harlem Globetrotters Mascot, Globie, parachuted down from an airplane 3,000 feet above the Naismith Memorial Basketball Hall of Fame and landed on the grounds of the shrine of basketball to present the Hall with the team’s signature red, white and blue ball that accompanied NASA’s Atlantis shuttle crew on its 11-day mission to service the Hubble Space Telescope. This marked the first time in history a team had ever sent a basketball into space.


The Harlem Globetrotters, one of only six teams ever to be inducted into the Naismith Memorial Basketball Hall of Fame, are also the first basketball team to have sent a basketball into space; previously, NASA has taken pieces of historical and pop culture significance into space in their 50-plus-year history, but had never before taken with it the memorabilia of a basketball team. A Spalding Harlem Globetrotters ball was put on board the space shuttle Atlantis on May 11th, which marked the day of liftoff for the fifth and final mission to the Hubble Space Telescope during its 11-day mission. The basketball has been presented to the Hall of Fame for permanent display in the Harlem Globetrotters team exhibit.



Naismith Memorial Basketball Hall of Fame Partners with Jordan Brand to create “Become Legendary: The Story of Michael Jordan” Exhibit

Expansive Exhibit Celebrating Michael Jordan’s Career Opened on August 2


SPRINGFIELD, MA - (Aug 2, 2009) – The Naismith Memorial Basketball Hall of Fame today will unveil a new exhibit which enables fans to relive the magical moments of Michael Jordan’s legendary basketball career. The Basketball Hall of Fame has partnered with Jordan Brand, a division of NIKE, Inc. to create ‘Become Legendary: The Story of Michael Jordan’ an exhibit featuring a collection of photographs, videos, quotes, samples of footwear, apparel and a collection of artifacts which celebrate Jordan’s upcoming induction into the Hall of Fame.


Upon arrival, guests visiting the Hall will view an impressive 40-foot timeline detailing Jordan’s many achievements as a basketball player. The experience will begin with Jordan’s birth and guide visitors through his professional career, including his multiple NBA championships, MVP awards and Olympic Games triumphs. The exhibit also includes a video capturing Jordan’s impact during the Bulls’ championship years, entitled, “The Finals Moments.”


“The Naismith Memorial Basketball Hall of Fame will celebrate a monumental year in 2009 as we welcome a stellar class into the Hall, including one of the world’s most popular athletes, Michael Jordan,” said John L. Doleva, Naismith Memorial Basketball Hall of Fame President and CEO. “We are pleased to partner with the Jordan Brand to create this exhibit for fans to experience and we are proud to announce that “Become Legendary … The Story of Michael Jordan” is the first of a series of new programming and interactive events to be unveiled as we prepare to honor the entire Class of 2009. We encourage fans around the world to visit the Basketball Hall of Fame very soon.”


“Become Legendary: The Story of Michael Jordan will include six championship capsules encasing the rings presented to Jordan and his Chicago Bulls teammates to honor the titles from 1991-1993 and the 1996-1998 seasons, in addition to a collection of official NBA uniforms and a unique footwear display featuring the 24-year chronology of the AIR JORDAN sneaker. The shoes will be accompanied by an artistic collage of sketches presenting the evolution of the revolutionary shoe design known to all as AIR JORDAN where Jordan took a very personal involvement in creating each model.


 “As Jordan Brand embarks on the silver anniversary celebration of the AIR JORDAN franchise, we are thrilled with the Basketball Hall of Fame’s efforts to honor Michael Jordan, the Hall’s Class of 2009 and their contributions to the game of basketball,” said Sean Tresvant, Director of Marketing for Jordan Brand. “Michael’s induction into

the Basketball Hall of Fame will be a very memorable occasion, and this exhibit allows fans to become a part of the experience.” 


‘Become Legendary: The Story of Michael Jordan’ will be on display at the Basketball Hall of Fame throughout 2009, including the weeks leading up to the enshrinement weekend of September 10-11-12th. There is no additional charge to visitors to experience this new and exciting exhibit. For information on the Basketball Hall of Fame in Springfield, Massachusetts, its hours of operation and admission details, please visit


About Jordan Brand

A division of NIKE, Inc., Jordan Brand is a premium brand of footwear, apparel and accessories inspired by the dynamic legacy, vision and direct involvement of Michael Jordan. The Jordan Brand made its debut in 1997 and has grown into a complete collection of performance and lifestyle products. The Jordan Brand remains active in the community by donating a portion of its proceeds to Jordan Fundamentals, an education grants program for teachers.


About the Naismith Memorial Basketball Hall of Fame

Located in Springfield, Massachusetts, the Naismith Memorial Basketball Hall of Fame is the headquarters of the birthplace of basketball. The Hall promotes and preserves the game of basketball at all levels – professional, collegiate, high school, amateur, international and both the men’s and women’s game. For additional information on the Naismith Memorial Basketball Hall of Fame, please visit

For more information on Jordan Brand, visit