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James Walter Kennedy

A multi-talented individual, Walter Kennedy worked as a high school coach, the public relations director of both the BAA and the Harlem Globetrotters, and was the Mayor of Stamford, Connecticut. But his career reached its apex when he became the NBA commissioner in 1963. Although likable and approachable, Kennedy was an iron-handed executive who let everyone know where he stood on issues. He once slapped Red Auerbach with a $500 fine for rowdy conduct during a preseason game. Before Kennedy’s era, the NBA struggled with only nine teams, no television contracts, and sagging attendance. Upon his retirement in 1975, the league had increased to 18 teams, landed a lucrative television contract, and improved its yearly attendance. The NBA steadily increased its position on the sports landscape under Kennedy as he laid the foundation for the game’s future.

Enshrined 1981
Born June 08, 1912 Stamford, CT
Died June 26, 1977
Contributor Stats
1946-51 SERVED AS PUBLIC
RELATIONS DIRECTOR, BAA/NBA
1950'S SERVED AS PUBLIC
RELATIONS DIRECTOR FOR
HARLEM GLOBETROTTERS
1975 RECEIVED JOHN BUNN
LIFETIME ACHIEVEMENT
AWARD
$500 LARGEST NBA FINE LEVIED
AT THE TIME TO
RED AUERBACH
HONORED NBA'S CITIZENSHIP AWARD
NAMED AFTER HIM
1959 ELECTED AS MAYOR OF
STAMFORD, CT