SPRINGFIELD, MA – The Naismith Memorial Basketball Hall of Fame today announced a partnership with IMG, a leader in collegiate sports marketing, focused on a series of premier basketball events for both men and women at the collegiate level. As a non-profit institution committed to promoting and celebrating the game of basketball at all levels, the Basketball Hall of Fame has continued to elevate its roster of collegiate events over the past decade. Through this newly announced partnership, IMG College and the Hall will collaborate on existing events in the portfolio – with a focus on event planning, sponsorship sales, television and ticket sales – as well as look to create new events in locations of mutual interest.
“The Basketball Hall of Fame is proud to celebrate college basketball and provide student-athletes the opportunity to play in once-in-a-lifetime settings,” said John L. Doleva, President and CEO of the Basketball Hall of Fame. “Our partnership with IMG will support expansion of our portfolio of events, providing memorable experiences for athletes and fans from coast to coast. We couldn’t be more excited to team up with IMG on this venture.”
“We are happy to partner with the Basketball Hall of Fame on this exciting slate of college basketball events,” said Tim Pernetti, President, IMG College. “Through this relationship, we will help to elevate the Hall of Fame’s existing portfolio and also provide new solutions for schools across the country in the event space.”
As part of this partnership, which begins with the 2017-18 season, the Basketball Hall of Fame will collaborate with IMG on events hosting 14 teams at Mohegan Sun Arena in Connecticut, six teams at STAPLES Center in Los Angeles and four teams at AmericanAirlines Arena in Miami.
For a full schedule of events, please visit hoophall.com/events.
IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions.
About the Naismith Memorial Basketball Hall of Fame:
Located in Springfield, Massachusetts, the city where basketball was invented, the Naismith Memorial Basketball Hall of Fame promotes and preserves the game of basketball at every level – professional, collegiate and high school, for both men and women on the global stage.
For more information on the Naismith Memorial Basketball Hall of Fame:
Visit us online: www.hoophall.com
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