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Friday
Sep072012

Hall of Fame Announces Partnership With ‘First Hoops’ To Capture Basketball’s Roots

Photography initiative celebrates the first basketball hoops for all who love the game

SPRINGFIELD, Mass. – The Naismith Memorial Basketball Hall of Fame announced today a partnership with First Hoops, created by photographer Michael Paras in cooperation with marketing executive Richard Sanders and Hall of Famer Nancy Lieberman.  First Hoops is a series of images that document the first-ever basketball hoops of Hall of Famers, basketball celebrities, contemporary stars and fans.  The project focuses on the original baskets and courts where basketball players of all levels first fell in love with the game at their earliest ages.

“Through the years, the Hall of Fame has celebrated some of basketball’s great players, teams, officials and contributors,” said John L. Doleva, President & CEO of the Basketball Hall of Fame.  “Now, we will collectively look through the lens of First Hoops to tell the incredible stories behind the dreams of every player and fan, from the moment they held a basketball in their hands and took their first shot.”

The First Hoops images will appear as an exclusive exhibit in the Basketball Hall of Fame in the spring of 2013 with the plan to travel the exhibit worldwide in the future.  The partnership will also include dedicated Facebook and social media outlets, marketing campaigns and a line of unique “First Hoops” merchandise that will include signed prints, posters, books and other related items.

“First Hoops is about capturing basketball at its most fundamental levels,” said Paras. “These images will showcase the raw passion for the game and share emotion that goes well beyond the basketball courts and into the lives of people around the world.”

About the Naismith Memorial Basketball Hall of Fame:
Located in Springfield, Massachusetts, the city where basketball was invented, the Naismith Memorial Basketball Hall of Fame promotes and preserves the game of basketball at every level – professional, collegiate and high school, for both men and women on the global stage.