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Naismith Memorial Basketball Hall of Fame Partners with Jordan Brand to create “Become Legendary: The Story of Michael Jordan” Exhibit

Expansive Exhibit Celebrating Michael Jordan’s Career Opened on August 2


SPRINGFIELD, MA - (Aug 2, 2009) – The Naismith Memorial Basketball Hall of Fame today will unveil a new exhibit which enables fans to relive the magical moments of Michael Jordan’s legendary basketball career. The Basketball Hall of Fame has partnered with Jordan Brand, a division of NIKE, Inc. to create ‘Become Legendary: The Story of Michael Jordan’ an exhibit featuring a collection of photographs, videos, quotes, samples of footwear, apparel and a collection of artifacts which celebrate Jordan’s upcoming induction into the Hall of Fame.


Upon arrival, guests visiting the Hall will view an impressive 40-foot timeline detailing Jordan’s many achievements as a basketball player. The experience will begin with Jordan’s birth and guide visitors through his professional career, including his multiple NBA championships, MVP awards and Olympic Games triumphs. The exhibit also includes a video capturing Jordan’s impact during the Bulls’ championship years, entitled, “The Finals Moments.”


“The Naismith Memorial Basketball Hall of Fame will celebrate a monumental year in 2009 as we welcome a stellar class into the Hall, including one of the world’s most popular athletes, Michael Jordan,” said John L. Doleva, Naismith Memorial Basketball Hall of Fame President and CEO. “We are pleased to partner with the Jordan Brand to create this exhibit for fans to experience and we are proud to announce that “Become Legendary … The Story of Michael Jordan” is the first of a series of new programming and interactive events to be unveiled as we prepare to honor the entire Class of 2009. We encourage fans around the world to visit the Basketball Hall of Fame very soon.”


“Become Legendary: The Story of Michael Jordan will include six championship capsules encasing the rings presented to Jordan and his Chicago Bulls teammates to honor the titles from 1991-1993 and the 1996-1998 seasons, in addition to a collection of official NBA uniforms and a unique footwear display featuring the 24-year chronology of the AIR JORDAN sneaker. The shoes will be accompanied by an artistic collage of sketches presenting the evolution of the revolutionary shoe design known to all as AIR JORDAN where Jordan took a very personal involvement in creating each model.


 “As Jordan Brand embarks on the silver anniversary celebration of the AIR JORDAN franchise, we are thrilled with the Basketball Hall of Fame’s efforts to honor Michael Jordan, the Hall’s Class of 2009 and their contributions to the game of basketball,” said Sean Tresvant, Director of Marketing for Jordan Brand. “Michael’s induction into

the Basketball Hall of Fame will be a very memorable occasion, and this exhibit allows fans to become a part of the experience.” 


‘Become Legendary: The Story of Michael Jordan’ will be on display at the Basketball Hall of Fame throughout 2009, including the weeks leading up to the enshrinement weekend of September 10-11-12th. There is no additional charge to visitors to experience this new and exciting exhibit. For information on the Basketball Hall of Fame in Springfield, Massachusetts, its hours of operation and admission details, please visit http://www.hoophall.com


About Jordan Brand

A division of NIKE, Inc., Jordan Brand is a premium brand of footwear, apparel and accessories inspired by the dynamic legacy, vision and direct involvement of Michael Jordan. The Jordan Brand made its debut in 1997 and has grown into a complete collection of performance and lifestyle products. The Jordan Brand remains active in the community by donating a portion of its proceeds to Jordan Fundamentals, an education grants program for teachers.


About the Naismith Memorial Basketball Hall of Fame

Located in Springfield, Massachusetts, the Naismith Memorial Basketball Hall of Fame is the headquarters of the birthplace of basketball. The Hall promotes and preserves the game of basketball at all levels – professional, collegiate, high school, amateur, international and both the men’s and women’s game. For additional information on the Naismith Memorial Basketball Hall of Fame, please visit www.hoophall.com.

For more information on Jordan Brand, visit www.Jumpman23.com.